Brand Carekeeper

Ongoing Bespoke Merchandising Support for Existing Clients

Give yourself breathing space to concentrate on what you do best.

What is The Brand Carekeeper?

A Bespoke, Ongoing Merchandising Solution for Your Fashion Brand

The Brand Carekeeper is your trusted partner for ongoing, bespoke merchandising support. Exclusively available to our existing clients, this service ensures you remain responsive to real-time customer demand while keeping your stock management under control.

Building on the work we’ve already done together through The Blueprint, Merchandising Mastery, or Merchandising Guardian, The Brand Carekeeper offers continuous support and adjustments based on your current trade and performance. We proactively make recommendations to optimize your merchandising strategy, ensuring sustained growth and profitability.

How The Brand Carekeeper Helps Your Business

Building on Our Previous Work with The Blueprint, Mastery, and Guardian

The Brand Carekeeper works as a continuation of the work we’ve already done together, helping you manage the ever-changing dynamics of your business. After laying the foundation with the Blueprint, Mastery, or Guardian, we continue to track and adjust strategies based on your business’s real-time data.

Reacting to Real-Time Data for Smarter Stock Management

As your business evolves, so do your stock management needs. With The Brand Carekeeper, we ensure your stock levels remain in sync with customer demand, avoiding overstocking or stockouts. We help you make smarter decisions in response to real-time sales data, customer preferences, and market trends.

Ensuring Your Business Stays Agile and Profitable

Having The Brand Carekeeper in place means that you can remain agile and responsive to changes in the marketplace. We offer ongoing analysis and adjustments to keep your operations streamlined, helping you stay on track for long-term growth and profitability.

Key Benefits of Ongoing Merchandising Support

Proactive, Data-Driven Recommendations

Rather than just reacting to problems, we help you take a proactive approach to stock management, sales forecasting, and strategy. We use the latest data and insights to make informed decisions, ensuring you’re always one step ahead.

Tailored Strategies for Long-Term Success

Your business is unique, and so is our approach. We tailor our strategies specifically to meet the challenges and opportunities you face. Whether it’s refining your sales forecasting, optimizing your stock levels, or strategizing for wholesale, we provide the expertise you need to thrive.

Continuous Stock Management and Sales Forecasting

Stock management doesn’t stop when a new season begins. We ensure that your stock levels are always aligned with your sales patterns, preventing you from carrying excess inventory or losing out on sales opportunities. With continuous sales forecasting, we help you make the right buying decisions throughout the year.

What The Brand Carekeeper Includes

Production & Supply Chain Management

We help you streamline your production and supply chain, making sure you're not only producing the right amount of stock but also optimising your suppliers and manufacturing processes.

Real-Time Data Analysis & Performance Tracking

With continuous monitoring of your sales and stock, we provide real-time insights that allow us to quickly adjust strategies to meet changing demand. We track performance and ensure that your numbers align with your business goals.

Sales Forecasting & Seasonal Planning

We help you plan for upcoming seasons with accurate sales forecasting, ensuring that your stock levels are optimized and that you’re prepared for peak sales periods.

Wholesale Management & Strategy

If you’re in wholesale, we’ll help manage your wholesale relationships, ensuring you’re selling the right products to the right buyers at the right time.

Strategic Adjustments Based on Current Trade

As your business grows and market conditions shift, we make sure you adapt accordingly. The Brand Carekeeper is designed to adjust your strategies based on real-time sales data, customer feedback, and market conditions.

Ready to Take Control of Your Merchandising?

With The Brand Carekeeper, you’ll have a dedicated partner managing your ongoing merchandising needs, ensuring your stock levels are optimized, your sales forecasts are accurate, and your strategies are always aligned with real-time demand. Focus on what you do best, and let us handle the rest.

The Investment

  • I offer this service to existing clients that have gone through the Blueprint or Mastery package.

  • Additional hours can be discussed and dependant on availability

  • Weekly 20 minute check ins to discuss priorities for the week

Investment: from £1,600 per month, minimum 6 months

Payment Terms:

The Brand Carekeeper requires 50% deposit and written agreement on start date.  The deposit will be taken off the first month’s invoice.

  • Alison McAleavy, ZIG+STAR

    “Working with Anna essentially pays for itself. She looks at your buying patterns and finds ways to deliver more sales and profitability rather than just trying to figure things out on your own . Anna is a specialist who is also pragmatic, hard-working and adaptable. She understands strategy and what works commercially, but also can get down into the detail... I can't recommend her highly enough.”

  • Amy Lazell, Vintage Child

    “As a small business owner I often find myself having to be jack of all trades. I asked Anna to help me with pricing my new collection and, by the questions she asked me, I instantly knew I was in safe hands. She helped me completely restructure my costings in a way that made much more sense to my business model and my customer. Anna was patient and professional from start to finish and I wouldn't hesitate to recommend her services.”

  • Anonymous (agency client)

    “Anna is like a fairy that has sprinkled her magic to make my rebrand happen. It’s the first time in my whole career I’ve taken my eye off doing everything, and it’s been a great lesson for me. With the right people, I don’t need to be involved with everything. I’m very grateful for Anna’s professionalism and also her personal integrity.”

  • Natalie Wood, Ralph Lauren (PFS-EU)

    “Anna has such a commercial view and can see the story that data tells when analysing numbers. Anna always sought ways to streamline processes and make tasks more efficient. She would consistently bring new ideas to help the business achieve its goals. Added to this she also made great relationships with the team and was a pleasure to work with.”