Merchandising Mastery

Become the go-to brand for your ideal customers

Your dreams CAN become a reality – let’s pave the way for your growth and expansion

The most expensive mistake to make in retail is treating every product the same way

Stop assuming that what has got you here so far is also what will take you where you need to go.

Alison McAleavy, ZIG&STAR

“Working with Anna essentially pays for itself. She looks at your buying patterns and finds ways to deliver more sales and profitability rather than just trying to figure things out on your own . Anna is a specialist who is also pragmatic, hard-working and adaptable. She understands strategy and what works commercially, but also can get down into the detail... I can't recommend her highly enough.”

You’d love to grow, but you’re stuck at “I guess this works.”

You’re looking at numbers, data, forecasts and finances daily, but staring at them doesn’t make it easier to decide on your next move.

If we’re being real, a lot of the trends and insights in your business are all in your head… and you don’t know how to create processes to document those learnings into growth.

You’d love to grow a resilient, resourceful and robust brand

One that weathers the ups and downs of a competitive marketplace.

One that helps you finally feel confident about what’s driving the business and optimising growth.

One that affords you to claim back valuable time with streamlined, simplified processes.

(so you can free up cash to further optimise what is)

Introducing The Merchandising Mastery

Via my S.C.A.L.E Method, get ready become the go-to brand for your ideal customers

Survey

Kick-off call to assess the current business landscape, identifying strengths, challenges, and opportunities.

Calculate

Deep-dive into sales and stock data, analysing numbers to uncover patterns, risks, and areas for growth.

Align

Midway strategy session to align insights with business goals, refining processes and best practices.

Leverage

Development of a data-driven RETAIL strategy with clear, actionable building blocks.

Execute

Final presentation with mapped-out actions, tools, and systems to drive sustainable business success.

 Still jumping on every trend without a clear strategy?

Focus on what aligns with your brand values and feels relevant for your ideal customer instead.

The Investment

  • Onboarding questionnaire and kick-off call to understand your business needs, followed by integration with your e-commerce platforms and sales data.

  • Personalised support via Telegram throughout the process ensures you're never left waiting for answers.

  • Detailed examination of your sales patterns, stock movements, customer behaviour analysis and performance metrics to identify key trends, opportunities, and areas for improvement.

  • Development of a commercial and financially sound retail strategy based on the analysis to boost your bottom line. Focusing on clear targets to help your measure success.

  • Custom analytical templates and reporting frameworks that you can use independently, enabling long term success and data driven decision making.

  • Step-by-step documentation on how to effectively use all provided tools and templates, ensuring you can confidently apply these resources in your business operations in the future.

Investment: £5,000

Flexible Payment Terms

To help manage cash flow, I work with a simple two-part payment schedule - half to commence the project, and the remaining half upon successful completion

  • Amy Lazell, Vintage Child

    “As a small business owner I often find myself having to be jack of all trades. I asked Anna to help me with pricing my new collection and, by the questions she asked me, I instantly knew I was in safe hands. She helped me completely restructure my costings in a way that made much more sense to my business model and my customer. Anna was patient and professional from start to finish and I wouldn't hesitate to recommend her services.”

  • Alison McAleavy, ZIG+STAR

    “Working with Anna essentially pays for itself. She looks at your buying patterns and finds ways to deliver more sales and profitability rather than just trying to figure things out on your own . Anna is a specialist who is also pragmatic, hard-working and adaptable. She understands strategy and what works commercially, but also can get down into the detail... I can't recommend her highly enough.”

  • Anonymous (agency client)

    “Anna is like a fairy that has sprinkled her magic to make my rebrand happen. It’s the first time in my whole career I’ve taken my eye off doing everything, and it’s been a great lesson for me. With the right people, I don’t need to be involved with everything. I’m very grateful for Anna’s professionalism and also her personal integrity.”

  • Natalie Wood, Ralph Lauren (PFS-EU)

    “Anna has such a commercial view and can see the story that data tells when analysing numbers. Anna always sought ways to streamline processes and make tasks more efficient. She would consistently bring new ideas to help the business achieve its goals. Added to this she also made great relationships with the team and was a pleasure to work with.”

FAQs

What is a retail strategy?

It shapes the direction of the business and maps out how you are going to get there revolving around 6 key elements: financial planning, customer experience & engagement, operational excellence, distribution & channel, value proposition and core market understanding.

Where should I focus my efforts?

Focus on prioritises for your business, what aligns with your values and what your customer is telling you they want.

How do I know what data to look at when ?

You can look at various data but the main focus is understanding what is selling within your business, what isn’t, understanding why and what are you going to do about it….

How does a strategy grow my sales?

It helps map out tangible actions on how to get to achieve your goals. It ensures consistency in the messaging throughout your business. It acts as a roadmap to maximise every opportunity.

When should I be looking at creating a strategy?

It depends on the seasonality of your product and the lead time of our buying/manufacturing process. Work it backwards from when you want to launch products. The aim is to tie it in with reflecting back to influence going forward.

Why does having a strategy save me money?

Once you are confident in your financial goals and you understand how you are going to achieve them, this in tern shapes your buy budget to ensure you and spending it in the right way, aligning with your strategy goals.

Do I need a strategy if I'm a small business?

While it might seem like big companies are the ones who need a strategy the most, a well-thought-out approach is actually even more important when you're a small business giving you focus and direction

Will an NDA be in place?

Before I dive deeper into your business details, I'd like to ensure your information is fully protected. I’m sure you will be comfortable sending me a mutual non-disclosure agreement to sign. This allows us to have open discussions about your sales data and business strategies while keeping everything confidential.

READY TO MOVE FORWARD…

It’s time to stop trying to do everything

Let me help you focus on your core strengths and what your brand is best known for