What Merchandising Really Is And How to Use It in Your Business

Welcome to my little corner of the retail world.

If you’ve ever felt like you’re meant to “just know” how stock, pricing, demand, and sales work together… you’re not alone.

Most founders end up using instinct. But you don’t have to.

Merchandising is what gives you clarity. Confidence. The calm feeling of knowing why something happened and what to do next.

This free guide breaks it all down simply, gently, and in a way you can action straight away.

What You’ll Learn Inside

This isn’t a dry textbook or a corporate manual.

It’s the same practical framework I use with my clients, the 5 Rights of Merchandising, turned into an easy, founder-friendly guide.

You’ll discover how to:

Build a product mix that actually reflects what your customer wants

Price with confidence and protect your profit

Understand where your products sell best and why that matters

Plan quantities so your cash isn’t tied up in the wrong stock

Launch products at the right moment for maximum impact

It’s simple, it’s actionable, and it’s written to help you feel more in control of your business, not less.

Preview of the ‘Right Product’ merchandising checklist explaining product mix, roles and data insights."
preview of the ‘Right Price’ merchandising guide showing pricing strategy and margin planning tips.
Preview of the ‘Right Place’ merchandising guide showing channel, customer behaviour and online navigation insights.
Preview of the ‘Right Quantity’ merchandising checklist showing stock planning and budgeting guidance."
Preview of the ‘Right Time’ merchandising guide covering launch timing, sales phasing and critical path planning

Why This Guide Matters

Running a product business can feel like a constant juggle.


You’re designing, planning, posting, fulfilling, firefighting and trying to read the tea leaves in your sales numbers.

Merchandising takes away the guesswork.

It helps you see the story behind your sales and your stock so you can:

  • Make decisions with intention

  • Plan ahead instead of reacting

  • Protect your profit

  • Feel calmer and more in control

  • Grow sustainably, not chaotically

This guide is the first step toward that clarity, without spreadsheets taking over your life.

Who is this for?

You’ll love this guide if you’re a founder who:

  • Sells online, in-store, or multi-channel

  • Wants to feel more confident with numbers

  • Knows things could run more smoothly but isn’t sure where to start

  • Wants commercial clarity without all the corporate noise

  • Craves simple tools to make better decisions

If you want your business to feel more intentional, more profitable, and more organised, this is for you.

Cover of the free merchandising guide showing ‘The 5 Rights of Merchandising’ checklist for product-based businesses.

"This guide is EXCELLENT"

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"Made me so excited to work with you"

•

"I haven't ever looked at these things properly, a lot is based on gut feel"

•

"This guide is EXCELLENT" • "Made me so excited to work with you" • "I haven't ever looked at these things properly, a lot is based on gut feel" •

Photo of Anna Youngson, merchandising consultant for independent fashion brands.

A quick hello from me

I’m Anna, a merchandising consultant with 20 years’ experience at brands like Topshop, Warehouse, Accessorize and Childrensalon.

Now I support independent fashion founders who deserve the same level of commercial clarity as the big retailers, just without the overwhelm.

I translate your numbers into a story you can understand, and a plan you can trust. Think of me as the calm, commercial support you’ve been needing.