The Brand Carekeeper
Fractional Merchandising Support for Growing Brands
Ongoing fractional merchandising support, so you never have to figure it out alone.
Once the foundations are in place, the real work begins.
Not the big project work, but the day-to-day decisions. The season that's underway right now. The markdown call you're not sure about. The stock that's moving slower than expected. The buying meeting coming up next month.
These decisions don't stop. And without someone in your corner who understands your numbers as well as you do, they can start to feel very heavy.
The Brand Carekeeper is our fractional merchandising support retainer, for founders who want a trusted commercial partner alongside them as they grow. Not a one-off project, but consistent, ongoing support built around your brand.
What is The Brand Carekeeper?
The Brand Carekeeper is a fractional merchandising retainer with the Majury Merchandising team, tailored to your business, your retail calendar, and what you need most.
Think of it as having a senior merchandiser in your corner without the cost of a full-time hire. We stay close to your business, keep an eye on how things are trading, support your key decisions, and make sure you're always moving forward with commercial confidence.
It might mean regular trading reviews and monthly check-ins. It might mean hands-on support through a buying season, help with a forecast update, or commercial input when a difficult decision lands on your desk. It's flexible by design, because running a retail brand isn't fixed.
What it always means: you're not carrying the commercial side of your business alone.
The Brand Carekeeper is right for you if…
You want ongoing commercial support rather than a one-off project
You need consistent input from someone who truly understands your business
You want someone who knows your numbers well enough to provide an instant and trusted perspective
The day-to-day decisions, markdowns, buying calls, cashflow questions, add up to a significant mental load
You want a commercial partner in your corner as you grow, not a one-off consultant
The Brand Carekeeper works best when we already have a strong understanding of your business. That's why it's most natural for brands who've completed The Blueprint or Merchandising Mastery with us, though we do take on The Brand Carekeeper clients directly. Get in touch to find out if it's the right fit for where you are.
What ongoing support looks like
Every Brand Carekeeper retainer is structured around what your business actually needs, so the detail is agreed between us. It typically includes a mix of:
Regular trading and performance reviews, keeping track of what's selling, what isn't, and where risks are building
Forecasting and plan updates, keeping your tools current as the season evolves
Decision support: commercial input on buying choices, markdowns, pricing, and strategy as they come up
Seasonal planning and practical support through the key moments in your retail calendar
Wholesale guidance where relevant, with ongoing support on wholesale performance, planning, and pricing
The balance between hands-on delivery and advisory support is tailored to what you need.
What you’ll have
Consistent commercial visibility over your business
Faster, more confident decision-making
A trusted partner who knows your numbers and understands your brand
Space to focus on what you love most, knowing the commercial side is covered
A business that runs more smoothly, even when trading gets complicated
The investment
£POA
(all fees exempt from VAT)
The Brand Carekeeper is priced on a bespoke basis, with a minimum commitment of three months. Investment varies depending on the level of support and the size of your brand.
To find out what an ongoing retainer would look like for your business, get in touch.
Frequently Asked Questions
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The Brand Carekeeper works best when we already have a strong understanding of your business from working together before. That said, we do take on The Brand Carekeeper clients directly. If you're new to Majury Merchandising and interested in The Brand Carekeeper, get in touch and we'll have an honest conversation about whether it's the right fit.
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The monthly retainer is a fixed commitment, but the tasks we focus on flex with your retail calendar. During quieter trading periods we might focus on analysis and planning ahead. During a buying season or peak trading week, we'll be more hands-on. The work is always tailored to what your business needs most right now.
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Three months. This gives us enough time to work meaningfully across your retail calendar and genuinely understand the rhythm of your business. Most clients extend well beyond that, and can't live without us!
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It's based on scope. Before we agree anything, we'll have a conversation to understand what your brand needs and design a retainer that reflects that, whether it's regular reporting, buying support, or a mix of the two. There's no time-tracking or hourly meter running.
Ready for a commercial partner, not just a consultant?
Get in touch to find out what The Brand Carekeeper could look like for your brand.