Independent fashion brand merchandising consultant looking at clothing rail

The Blueprint

A Commercial Assessment for Independent Fashion Brands

Understand exactly what your numbers are telling you and map out what to do next.

Book a call
Independent fashion brand merchandising consultant looking through clothing rail in shop

You've been in business long enough to have data.

Sales reports, stock records, Shopify dashboards, seasonal patterns. It's all there. But when you sit down and look at it, you're not sure what you're supposed to see. You know the numbers are telling you something, but you're just not sure what.

Meanwhile, you're making buying decisions based on instinct and gut feel. As the business gets bigger, that feeling of uncertainty gets a little louder each season.

The Blueprint is where we change that.

Fashion retail consultant holding I Love Spreadsheets mug

What is The Blueprint?

The Blueprint is a thorough, end-to-end commercial assessment of your retail business. We go deep into your sales and stock data, across product, category, channel, and season, to identify what's working, what's not, and exactly where the opportunities and risks are hiding.

You'll leave with a clear, quantified picture of your business: where the profit is really being made, where margin is being lost, what to carry forward, and what to change. In addition, you'll have the tools to keep tracking it, which are yours to keep and use independently with no ongoing charges.

This is the offer for independent fashion brands who are ready to stop guessing and start making decisions backed by evidence, and improved by a strong commercial eye and market insights.

Fashion merchandising expert sat on red sofa throwing paper into air

The Blueprint is for you if…

  • You've been trading for at least 3 years and have sales data to work with

  • You are VAT registered

  • You use Shopify as your primary website platform

  • You know your numbers could be telling you more, but you can't see what

  • You're making buying decisions on instinct rather than analysis

  • You've hit a plateau, or feel like something's off, but you can't pinpoint it

  • You want to understand your business properly before planning your next season

If you're scaling quickly and need the full planning infrastructure built, forecasting, range planning, buying budget, category plans, that's the Merchandising Mastery. The Blueprint is for brands who need the thorough commercial assessment first.

I need this
Fashion retail consultant writing on yellow post-it notes

  • "Anna is like a fairy that has sprinkled her magic to make my rebrand happen. It's the first time in my whole career I've taken my eye off doing everything, and it's been a great lesson for me. With the right people, I don't need to be involved with everything. I'm very grateful for Anna's professionalism and also her personal integrity."

    - Anonymous Client

  • "As a small business owner, I often find myself having to be a jack of all trades. I asked Anna to help me price my new collection and, from the questions she asked, I instantly knew I was in safe hands. She helped me completely restructure my costings in a way that made much more sense for both my business model and my customer. Anna was patient and professional from start to finish, and I wouldn't hesitate to recommend her services."

    - Amy Lazell, Founder – Vintage Child

  • "Anna has been a godsend. Since working together, we've completed a full pricing architecture review, significantly reduced our overstock levels, and she continuously challenges me on the right range to carry forward. That combination of breadth and genuine commercial depth is rare, and she now drives the rhythm of how we buy in a way that feels less like a consultant and more like a key part of the team. What she's given me, above all, is confidence. Confidence that someone truly capable and knowledgeable has an eye on the detail, so the costly stock mistakes that can derail a small business feel like a thing of the past. I can't recommend her highly enough."

    - Jen Fuller, Founder, Etta Loves’

  • "I recently completed The Blueprint merchandising assessment with Anna at Majury Merchandising and can honestly say she went above and beyond what I was expecting. Whilst I thought it was predominantly about looking strategically at the figures and understanding what they can tell you about your business and sales to help make your business more successful, her experience and advice were invaluable on other areas of my business too. Anna was meticulous, thorough, but also made the data easier to understand with templates and videos, as well as being on hand to answer any questions along the way and beyond. We all need an Anna in our business but in the meantime, sign her up, you won't regret it."

    - Karen Burke, Founder – Go Goosey

What’s Included

  • This is where every Blueprint begins, and where some of the most valuable insights tend to emerge. We take a thorough look at how your Shopify account is structured: your products, categories, channels, and margins. We check that everything is clean, consistent, and ready to build on.

    This stage often reveals things brands didn't know were there: miscategorised products, missing margin data, tracking gaps that have been quietly distorting the picture. We share our full findings with you after this stage.

    In some cases, we'll ask you to make a few adjustments to your data or Shopify set-up before we proceed to Stage 2. This ensures the analysis is as accurate and meaningful as possible. We'll be clear about exactly what's needed and roughly how long it should take. If you'd prefer us to handle it on your behalf, we can discuss what that would involve.

  • A clear view of how your business makes money, across five years of history and your forward plan. We go deep into your trading performance by product line, category, colour, price point, supplier, and best and worst sellers. This is where we understand where profit is genuinely being won and lost, and what that means for the season ahead.

  • Your analysis distilled into clear, commercial findings: the biggest opportunities, the most pressing risks, and the specific actions that will move the needle. Presented to you in a 1:1 wrap-up call where we will  walk through everything and recommend what to do next.

  • Three bespoke templates built and set up specifically for your business: your Sales and Margin Summary, your Markdown Spend Tracker, and your Sales Analysis Pack. Each comes with a video walkthrough so you and your team know exactly how to use them. They are yours to keep and use indefinitely, with no ongoing charges or licence fees.

Fashion merchandising expert planning stock strategy on post-it notes

What you’ll leave with

  • Complete clarity on what's working in your business and what isn't

  • A quantified view of your opportunities and risks for next season

  • Three bespoke planning templates, set up for your business and yours to keep

  • The confidence to make buying and planning decisions backed by evidence

  • A clear picture of what your next step looks like

Book a call

The process

Kick-off

Conversation

We start with a conversation to understand your business, your goals, and the areas you want to focus on. You'll complete a short questionnaire in advance so we can prepare properly.

Stage 2 & 3

Deep-Dive & Lessons Learnt

We go into your sales and stock data in detail, building your Sales and Margin Summary and your Sales Analysis Pack. We present our findings in a live session, walking you through what we found, what it means, and exactly what we recommend you do next.

Stage 1

Commercial Discovery

We review your Shopify set-up, check that your data is clean and structured correctly, and share the initial findings with you. Where adjustments are needed before we proceed, we'll confirm what's required and agree a timeline.

Stage 4

Tools Handover

You receive your three planning templates with video walkthroughs, a full recording of the wrap-up call, and written next steps.

Let's talk

The investment

£5,500

(all fees exempt from VAT)

Investment is structured across three milestone payments. We'll walk you through the full details when we speak.

To get started, get in touch and we'll arrange an initial conversation. We'll follow up with a proposal tailored to your brand.

Let's do it

Looking for the full commercial build? Merchandising Mastery takes you one step further, from understanding your numbers to having the complete forecasting, planning, and buying infrastructure in place.

Merchandising expert sat on red sofa holding glasses over knee

Frequently Asked Questions

  • The Blueprint is a thorough commercial assessment that gives you a clear understanding of your business, what's working, what isn't, and what to do next. Merchandising Mastery goes further: it builds the full forward-planning infrastructure, your sales forecast, buying budget, range plan, and sizing tools. The Blueprint is the right starting point if you're at an earlier stage, or if you want the commercial assessment before committing to the full build.

  • The Blueprint typically takes around 7 weeks from kick-off to completion, though this can vary if data preparation is required after Stage 1. We'll confirm the full timeline in your proposal.

  • Shopify is where our expertise lies. We work exclusively with Shopify-based businesses, as it gives us the cleanest and most reliable access to your sales and stock data.

  • Part of what Stage 1 does is identify exactly that. Even if your data isn't perfectly set up yet, we'll work with what you have, flag what needs improving, and tell you what best practice looks like. In some cases we'll ask you to make adjustments before Stage 2 proceeds. We'll always be clear about what's needed and why.